IEO (Initial Exchange Offering)

An Initial Exchange Offering (IEO) is a cryptocurrency fundraising method where a new project sells its tokens directly through a partnering centralized cryptocurrency exchange, which acts as an underwriter by conducting due diligence, managing the sale, and guaranteeing immediate post-sale listing. This model leverages the exchange's established user base and regulatory compliance to offer a more secure and liquid token launch compared to earlier methods like Initial Coin Offerings (ICOs).